To most people, this is just a picture of a bottle of water. But to others, this represents so much more: a hope, a wish, a goal, and a need. For many people around the world, water is not accessible, usable, or clean enough for them to use for daily life sustenance and necessities. If you take a moment to realize that a bottle of water is considered a privilege for many people, you would realize how important water is and how it should be cherished.
Every day we can each do our part to reduce our water waste. This can go beyond taking shorter showers to supporting brands and organizations that make their products ethically by reducing their water waste. In a world where fast fashion is increasingly popular, it is important to understand how unethical these associated brands are, and how much water is used and wasted.
According to the United Nations Environment Programme (UNEP), 20% of global wastewater is produced by the fashion industry — primarily a result of fast fashion. Making small changes in our daily life, starting with the brands we support and managing our own water usage, can make a big difference in the end.